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May 15th, 2025

The Automation Flywheel: How to Build Momentum with Small Wins First

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Discover the Automation Flywheel—a strategy that helps businesses build momentum by starting with small automation wins. Learn how to identify quick wins, scale efficiently, and create lasting impact.

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Patrick Flanagan

May 15th, 2025

Big automation dreams don’t need big, risky beginnings. They need a smart, small start.

For many businesses, the idea of automation feels exciting—but daunting. The tech is there, the benefits are clear, but the where to begin? is what often stalls momentum. That’s where the Automation Flywheel comes in.

This blog will show you how to launch your automation journey with confidence by focusing on small, strategic wins—so you can scale sustainably, build internal trust, and create lasting transformation one project at a time.

🔄 What Is the Automation Flywheel?

Think of a mechanical flywheel: it takes some initial force to get moving, but once it spins, it builds its own momentum and becomes easier to turn over time. The Automation Flywheel follows that same principle.

Instead of launching large-scale automation all at once—a strategy prone to resistance, complexity, and risk—the flywheel starts with simple, focused automations that deliver immediate value. These early wins create a ripple effect: improved efficiency, stakeholder confidence, and internal enthusiasm that fuel the next wave of automation.

🧠 Key takeaway: Small, successful automations don’t just solve problems. They build energy for your next success.

⚙️ Why Start Small?

Starting small isn’t about thinking small—it’s about building a strong foundation. Here's why it works:

Lower Risk

Small projects are faster to test, cheaper to build, and easier to troubleshoot.

💸 Faster ROI

Quick wins like automating email responses or generating weekly reports show value fast—essential for getting leadership buy-in.

🤝 Better Adoption

Incremental change is less intimidating. It gives teams time to adapt, learn, and contribute ideas.

🧠 Upskilled Teams

Internal confidence and capabilities grow with each success, reducing long-term reliance on external consultants.

🔁 Iterative Learning

Each project reveals new insights, enabling smarter decisions and better automation design over time.

🛠️ How to Identify Your First Small Win

Not all automations are created equal. Your first projects should live in the High-Impact, Low-Effort zone—sometimes called “quick wins.”

Use this playbook to spot your best first steps:

🔍 1. Look for Repetition

Find tasks your team does daily or weekly: data entry, email follow-ups, report generation, invoice uploads.

🧱 2. Simplify Structure

Start with processes that follow clear rules and use structured data (like spreadsheets or forms).

🧨 3. Fix Bottlenecks

Target pain points causing delays or frustration—solving them has instant impact.

📊 4. Use the Impact vs. Effort Matrix

Task Impact Effort Priority
Automated Email Responses Medium Low ✅ Quick Win
Simple Data Entry Medium Low ✅ Quick Win
Standard Report Generation Medium Low ✅ Quick Win
Complex Workflow Overhaul High High ❌ Wait
Outdated System Replacement Low High ❌ Avoid for Now

⚡ Case Studies: How Small Wins Spark Big Automation

🏥 Healthcare Provider

Automated patient appointment reminders → Reduced no-shows by 22% → Built confidence to automate follow-ups and billing.

🏢 Mid-size Accounting Firm

Started by auto-loading bank statements into their accounting system → Saved 15 hours/week → Now automating reconciliation and reporting.

🛍️ E-commerce Startup

Used Zapier to auto-post new products to social and email lists → Drove 10% more traffic → Inspired automated inventory management.

🏙️ Municipal Government

Began with automating permit renewal reminders → Improved citizen satisfaction → Led to automation of case tracking and document intake.

💬 Your first win is a signal. It tells your team: this works—and we can do more.

🧠 Building a Culture of Automation, One Win at a Time

Small automations aren’t just efficient—they’re contagious.

  • Celebrate early wins. Share results, give credit, and show others what’s possible.
  • Encourage idea-sharing. Ask frontline teams what slows them down. Many answers will be automation-ready.
  • Empower citizen developers. Tools like Zapier, Make, and Airtable make it easy for non-developers to build lightweight automations.

As momentum builds, so does internal capability. Teams go from being automated to leading automation.

📣 Communicating Impact: Make the Value Visible

To keep the flywheel turning, report on what you’ve achieved. Use simple KPIs like:

KPI Description Target
Process Cycle Time Time taken to complete a specific process ↓ 15%
Error Rate Percentage of errors occurring within a process ↓ 10%
Cost Savings Direct financial savings resulting from automation $500+/mo
Employee Productivity Time freed up or increased output per employee +10 hrs/week
Customer Satisfaction Score Measure of satisfaction with process or service +5pts

Quantify wins and highlight human benefits: happier teams, faster service, fewer headaches.

⚠️ Pitfalls to Avoid

Even small projects can stall without the right approach. Watch out for:

  • Automating bad processes — Fix it first, then automate.
  • Skipping communication — Don’t surprise teams. Bring them in early.
  • Overcomplicating — Keep the first win simple and clearly scoped.
  • Tool overload — Pick a few tools and master them before expanding.

🔭 Scaling the Flywheel: What Comes Next?

Once the wheel is spinning, it’s time to grow:

🎯 Create an Automation Roadmap

Plan your next wins. Map them to business goals. Build progressively.

🏢 Establish a Center of Excellence (CoE)

Centralize automation knowledge, tools, and support.

🌀 Adopt Agile Methodologies

Break bigger projects into sprints. Learn, adapt, and deliver continuously.

🌱 Train and Empower

Upskill internal teams and enable “citizen automation” across departments.

🧭 Final Thought: A Small Push Starts the Big Spin

Automation doesn’t begin with a system-wide overhaul—it begins with a single, strategic win. The Automation Flywheel gives you a roadmap to momentum: reduce risk, build confidence, and scale smarter.

Start with one impactful automation. Share the results. Watch the flywheel spin.

👋 Ready to kick off your first automation win?

Let Univium help you find the right starting point and build a roadmap that scales with your business.

👉 Get in touch with us to book your free automation discovery session.
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